Application of Maslow’s Theory in the Vehicles Sales Industry

 Abbah (2014), stated according to Maslow’s employees have five major needs: physiological, safety, social, ego, and self- actualizing. His theory mainly based on personal judgment and employee’s lower level of needs had to be fulfilled before the next higher level need.

Iguisi (2009), emphasis that Maslow’s satisfaction theory demonstrates what motivate employees further, stimulate and reinforce the behavior. Organization need to know where employees are on the Maslow’s need pyramid in order to motivate them (Robbins, 2001). Employee likes to work in an environment which their need are met, they will perform without any support (Kaur, 2013). Employees dissatisfaction is the main problem that decrease their motivation level therefor, management can improve motivation by giving relevant responsibilities to employees idea that, self-actualized employees deliver maximum work efficacy and creativity (Ozguner and Ozguner, 2014). 

Figure1: Opportunities for Satisfaction in Maslow’s Hierarchy of Human Needs

Source: (Schermerhorn, 2001)

Video 3: Maslow's Hierarchy of Needs in the Workplace

Source: (Organizational Communication Channel, 2016)

Above diagram and Video properly illustrate the Maslow’s idea is convenient to understand employees need and how to fulfill it.

Physiological Needs: A physiological need is the lower level of need and most basic, such as food, air, water and shelter.  Organization must provide reasonable salary to employee to fulfill their main requirement .If the organization fail to give good wedge, result will be less performance and employee want be able to make much of contribution (Ozguner and Ozguner, 2014).

Safety Needs: This is the second level of needs. Once the physiological need fulfilled employees consider their working environment free from threats and harms. If employee feels that they work in unsafe zone and result will be same as less efficiency. Therefor organization must maintain safe and friendly environment, further fallows labor rule and requirement to motivate employees, them to feel free of harm to do their jobs (Kaur, 2013).

Social Needs: This is the third level of needs. Organization should arrange some social events such as sport day, annual picnic, outdoor training. Esteem Needs: Here it explains employee should appreciate for their achievement (Abbah, 2014).

Self-Actualization Needs: This represent the Maslow’s last level of needs and this is the top of triangle. Self-actualization employee valuable asset to the organization .Self-actualization employees deliver the best output through the motivation (Kaur, 2013).

I work for a leading company engaged in selling motor vehicles, the current facilities provided by the company are as follows.

At the lowest level, organization which I work for offer free food, medical, uniforms, rest room and separate area to play games. Fallowing Safety Needs organization maintain safe and friendly environment, further fallows labor rule and requirement to motivate employees, them to feel free of harm to do their jobs further, the company fallow health and safety practices. Organization arrange some social events such as sport day, annual picnic, outdoor training. Organization give fix amount depending on employee categories once a year to go picnic idea that, fallow Social Needs. To fulfill Esteem Needs organization held an employee day for their achievement and gives awards or send employee for overseas training and tours. An employee has opportunity to implement their ideas and they responsible for most of decision this shows, self-actualization needs.

References

• Abbah, M.T. (2014). Employee Motivation: The Key to Effective Organizational Management in Nigeria. Journal of Business and Management. Volume 16, Issue 4.
• Iguisi, O. (2009). Motivation- Related Values across Cultures, African Journal of business management, vol.3 (4) pp141-150.
• Kaur,A. (2013). Maslow’s Need Hierarchy Theory: Applications and Criticisms. Global Journal of Management and Business Studies. Volume 3, Number 10 (2013), pp. 1061-1064.
• Ozguner, Z., Ozguner,M.,(2014). A Managerial Point of View on the Relationship between of Maslow’s Hierarchy of Needs and Herzberg’s Dual Factor Theory. International Journal of Business and Social Science Vol. 5, No. 7.